MOUNT OLIVE, N.C. — Football is back, and Mt. Olive Pickle Company is returning to the gridiron for its third season as the Official Pickle, Official Pickle Juice and Official Partner of the Carolina Panthers.
The Mount Olive-based company announced Tuesday that it is expanding its partnership with the Panthers for the upcoming football season, including a new role as the Presenting Partner of Sir Purr, the team’s popular mascot, and the Black & Blue Crew.
The expanded partnership will focus on creating family-friendly experiences for Panthers fans through community appearances, digital content, giveaways and gameday entertainment.
“For more than 100 years, Mt. Olive has been committed to bringing people together around the table,” said Greg Smith, executive vice president of sales and marketing for Mt. Olive Pickle Company. “Whether it’s tailgating before kickoff, cheering from the stands, or enjoying the game at home with family and friends, we’re proud to continue being part of the Panthers gameday traditions.”
The partnership also means Panthers fans will continue finding Mt. Olive products throughout Bank of America Stadium in Charlotte.
Mt. Olive Pickles will work with Levy/Compass and the stadium’s culinary team to provide pickles, peppers and relishes in suites, concession stands and hospitality areas.
Fans will also be able to purchase Mt. Olive Munchies Portable Pickle Pouches and Mt. Olive Pickle Juicers 100% Kosher Dill Pickle Brine at GameDay Grab and Go concession locations inside the stadium.
“As a brand that has been part of the Carolinas for generations, Mt. Olive is a natural fit as we continue enhancing experiences for Panthers fans on gameday and beyond,” said David King, vice president of corporate partnerships at Tepper Sports & Entertainment. “Fans already enjoy a taste of Mt. Olive throughout Bank of America Stadium, and now we’re excited to grow our partnership in ways that deepen our impact across the region.”
The partnership brings together two recognizable Carolina brands while giving the Wayne County-based pickle company an expanded presence throughout the Panthers season.
With the new Sir Purr and Black & Blue Crew partnership, Mt. Olive Pickles will have an even bigger role in connecting with Panthers fans both inside the stadium and throughout communities across the Carolinas.
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