North Carolina law enforcement agencies will be encouraging motorists to slow down from Oct. 3-9, as part of a special speeding enforcement effort dubbed “Operation Crash Reduction.”

The event is part of a larger, regional campaign by the National Highway Traffic Safety Administration (NHTSA) to target unsafe driving behaviors at a particularly deadly time of year. Motorists may notice increased law enforcement efforts to crack down on speeding motorists and bring awareness to unsafe speeds in communities statewide this week. This will include more radar operations and speed display signs.

“We have an epidemic of high-speed crashes occurring on roads in North Carolina, and that’s why agencies across the state opted to make speeding the focus on this year’s “Operation Crash Reduction” campaign,” said Mark Ezzell, director of the North Carolina Governor’s Highway Safety Program. “This is part of GHSP’s broader efforts to combat a dangerous increase in speeding through increased enforcement, public awareness and policy.”

The Governor’s Highway Safety Program urges drivers to always avoid speeding. Speeding reduces a driver’s ability to negotiate curves, makes it more difficult to stop, and increases the risk of crashes and injuries.

The “Operation Crash Reduction” effort is focused on North Carolina, Washington D.C., Kentucky, Maryland, Virginia and West Virginia. This region experiences some of the nation’s highest numbers of traffic crash-induced fatalities. According to NHTSA, from 2015 to 2019, this region experienced more fatal crashes in October than any other month. A total of 190 people were killed in crashes during the month of October last year in North Carolina. Of those, 42 deaths were related to speeding.

As of Oct. 3, nearly 300 people have been killed in speed-related crashes in North Carolina. That represents more than one fatality a day in 2022. Between 2017 and 2021, there was a 17 percent increase in speed-related crashes in North Carolina.