Memorial Day Click It Or Ticket Campaign Underway

Memorial Day Click It Or Ticket Campaign Underway

As the busy summer traveling season nears, state transportation officials are reminding people to wear their seat belts to reduce the risk of being seriously injured or killed.

More than 500 people who were not wearing seat belts or buckled into child safety seats died in vehicle crashes on North Carolina roadways last year.

“Seat belts and child safety seats save lives,” said Eric Boyette, secretary of the N.C. Department of Transportation. “We know that not wearing a seat belt can be the worst decision you’ll ever make.”

Boyette spoke Monday during a virtual news conference to kick off the Memorial Day Click It or Ticket It enforcement and education campaign.

The statewide seat belt usage rate has fallen the past two years – from 91.3% in 2018 to 87.1% last year.

“We have seen significant drops in our seat belt usage rate all across the state, so we have a lot of work to do to get the participation rate back up again,” said Mark Ezzell, director of the N.C. Governor’s Highway Safety Program (GHSP). “We are ramping up those education efforts now.”

The state will survey seat belt usage again in June.

The State Highway Patrol and other law enforcement agencies will have checkpoints at various locations around the state, starting today and lasting through June 6. The Governor’s Highway Safety Program, which is an arm of the NCDOT, provides grants to law enforcement agencies for various traffic safety initiatives, including campaigns such as this.

Col. Freddy L. Johnson Jr., commander of the N.C. State Highway Patrol, and Grady Hunt, a member of the N.C. Board of Transportation and the chairman of the Robeson County Vision Zero task force, joined Boyette and Ezzell in the virtual news conference.

When North Carolina launched the Click It or Ticket initiative in 1993, only 64 percent of North Carolinians used their seat belts.

This month, the GHSP began a seat belt public awareness campaign with television ads airing in Robeson and Columbus counties, as well as in the Charlotte market, where seat belt usage rates have fallen in the past few years. The campaign features “local heroes” – members of law enforcement agencies in North Carolina – carrying out seat belt laws to protect the community. The two videos can be found at the top of the GHSP YouTube playlist.

North Carolina law requires all passengers in a vehicle to be properly restrained and violations are punishable by fines of up to $180. Children younger than 8 years and under 80 pounds must be properly restrained in an approved child safety seat or booster seat. If a passenger under 16 is not properly restrained, the driver faces a $266 fine.