GOLDSBORO, N.C. – Shoppers looking for holiday savings can now purchase $25 Piggly Wiggly gift cards for just $17.50 at the local Goldsboro location, representing a 30% discount as part of the store’s weekly promotional offerings.
The discount comes as the iconic grocery chain continues to emphasize its deep roots in both retail innovation and local agriculture. Piggly Wiggly, which revolutionized American grocery shopping over a century ago, maintains its commitment to supporting local farming communities while providing customers with fresh, quality products.
“Our heritage runs deep in the communities we serve,” the store noted in promotional materials, highlighting partnerships with local farm families who have maintained their land for generations. These agricultural partnerships ensure what the company calls a “field to shelf” approach to freshness.
The grocery chain’s impact on modern retail cannot be overstated. Piggly Wiggly pioneered numerous innovations that shoppers now take for granted, including the first checkout stands, individual price marking on every item, and the self-service shopping model that became the industry standard.
The company was also first to implement several practices now considered essential in grocery retail: featuring full lines of nationally advertised brands, using refrigerated cases to extend produce freshness, requiring employee uniforms for sanitary food handling, and developing patented store fixtures and equipment.
Perhaps most significantly, Piggly Wiggly created the franchise model that allowed independent grocers to adopt the self-service method of food merchandising, fundamentally changing how Americans shop for groceries.
The current gift card promotion reflects the company’s original philosophy of “giving shoppers more for their food dollar through high volume/low profit margin retailing” – a business model that helped establish the modern grocery industry.
Local customers interested in the discounted gift cards can visit the Piggly Wiggly location in Goldsboro while supplies last. The promotion is part of the store’s ongoing weekly deals program.
The Goldsboro location continues to source from local farmers who, according to the company, “take pride in the welfare of our local community” and maintain rigorous standards for product freshness and quality.
