Inner Bloom Beauty Celebrates Growth with New Location on East Walnut Street
GOLDSBORO, N.C. – What started as a passion project in 2020 has blossomed into a thriving full-service salon and spa, as local entrepreneur Lindsey Simmons prepares to celebrate the grand reopening of Inner Bloom Beauty at its expanded location.
Simmons, a Goldsboro native who grew up in Fremont, has transformed her initial interest in lash extensions into a comprehensive beauty destination that now employs eight professionals and offers everything from facials to permanent jewelry.
From Lashes to Licensed Professional
The journey began during the pandemic when Simmons started offering lash services, only to discover that North Carolina law required proper licensing for such work. Rather than abandon her entrepreneurial dreams, she enrolled at Lenoir Community College to obtain her aesthetics license.
“I was really just going so that I could do lashes legally,” Simmons explained. “But then I really fell in love with doing facials. Growing up, I always wanted a job where I could get out blackheads or anything like that, and I didn’t really know what that job was.”
The six-month program opened new doors for Simmons, who discovered a passion for the holistic nature of skincare services. “I kind of fell in love with the flow of the massage and the way that touch makes people feel, and just the gratification of making someone feel good mentally, emotionally, and physically all within one appointment,” she said.
Rapid Growth and Expansion
After spending three and a half years at a local salon, Simmons took the leap to open her own business in the former Emily’s Boutique location off Royal Street. The success was immediate and overwhelming.
“We quickly outgrew that building,” Simmons noted. When the property owners announced plans to sell the entire complex, she knew it was time to find a new home for her growing business.
The solution came in the form of a building on East Walnut Street, where Inner Bloom Beauty has expanded significantly. The team grew from three to eight professionals, requiring a complete renovation of the new space.
Community Effort and Family Support
The renovation process was a true community effort, with Simmons crediting her family’s support as essential to the project’s success. “My dad and my husband and my father-in-law – we were here every single evening, every single night and every single weekend. We remodeled it from top to bottom pretty much,” she said.
This hands-on approach allowed the business to transition quickly while maintaining service to existing clients, avoiding the financial strain of carrying two locations simultaneously.
Grand Reopening Celebration
Inner Bloom Beauty will host its grand reopening on September 26th from 4:00 to 7:00 PM at 219 East Walnut Street. The celebration will feature multiple vendors, a hired bartender, a charcuterie wall, and various giveaways.
The event has already generated buzz in the community, with Simmons sharing that a stranger recently approached her expressing excitement about attending the grand opening.
Comprehensive Services and Inclusive Philosophy
Inner Bloom Beauty positions itself as a one-stop destination for beauty services, offering lashes, facials, brows, waxing, nails, permanent jewelry, hair extensions, full-service color, Brazilian blowouts, and teeth whitening.
“We are a one-stop shop that invites any and everybody – doesn’t matter color, size, personality, we want you,” Simmons emphasized. “We thrive on making everyone feel comfortable and glowing from the inside out.”
The business name reflects this philosophy. “Yes, we’re focusing on the outside, but that deep down from the inside, making you feel good from inside out is really what matters to us,” she explained.
Meeting Local Demand
Simmons identified a gap in the local market that her business now fills. “We’re able to offer services that people see on Instagram or TikTok and they’re like, ‘God, I want that done,’ and you look it up and you can’t find it anywhere local. So then you have to fight with your schedule and fight with time to be able to get up and go to Raleigh, but we offer it here.”
Future Plans and Current Capacity
While the business has reached capacity with its current eight-member team utilizing four upstairs stations and four downstairs rooms, Simmons remains open to future opportunities. The team is considering hosting educational classes, with one nail artist certified to teach continuing education courses for licensed professionals.
For now, Simmons plans to take a well-deserved break after the grand reopening, though she continues to receive weekly inquiries from professionals interested in joining the team.
Connect with Inner Bloom Beauty
Clients can book services through the business’s social media presence on Facebook (Inner Bloom Beauty) and Instagram (@inner_bloom_beauty), where a link tree provides access to individual booking sites for each professional. The salon accepts both appointments and walk-ins, with a daily receptionist available to assist clients.
As Inner Bloom Beauty settles into its new location, Simmons continues to focus on her core mission: building relationships with clients and making everyone feel beautiful from the inside out.
