GOLDSBORO, N.C. — Drivers in Goldsboro and across Wayne County can expect to see increased law enforcement presence on local roads as the North Carolina Governor’s Highway Safety Program launches its statewide “Speed a Little. Lose a Lot” campaign aimed at reducing speeding-related crashes and fatalities.
The enforcement effort, running now through April 5, will include increased patrols and checkpoints by local and state law enforcement agencies throughout North Carolina, including roadways in Goldsboro and Wayne County.
“Speeding is not just a bad habit — it’s a dangerous choice that puts everyone on the road at risk,” said Mark Ezzell. “This campaign reminds drivers that even going a few miles over the speed limit can have devastating consequences.”
According to the North Carolina Department of Transportation, 335 people were killed in speed-involved crashes in 2025. Preliminary data indicates 41 people have already died in speed-related crashes during the first two months of 2026, highlighting the continued danger of excessive speed.
Officials say speeding significantly reduces a driver’s ability to maintain control of a vehicle and increases stopping distance. Under ideal conditions, a vehicle traveling 55 miles per hour requires more than 200 feet to come to a complete stop, according to the North Carolina Driver Handbook.
Freddy Johnson Jr., commander of the North Carolina State Highway Patrol, emphasized the importance of following posted speed limits.
“Speed limits exist for a reason — they protect everyone on our roads,” Johnson said. “When drivers stay within those limits, they give themselves more time to react and help prevent crashes before they happen. Speeding takes that margin for error away and puts everyone on the road at risk. Every time a driver gets behind the wheel, they make a choice, and choosing to follow the law can make all the difference.”
The campaign is part of GHSP’s ongoing “Don’t Play With Death” initiative, which uses a Grim Reaper character as a visual reminder of the deadly consequences that can result from speeding.
Local officials encourage drivers in Goldsboro and throughout Wayne County to slow down, obey posted speed limits, and remain alert, especially during the increased enforcement period.
Law enforcement officials say the goal of the campaign is not only enforcement, but education — reminding drivers that slowing down can save lives.
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