ROCKY MOUNT, N.C. – Nissan of Rocky Mount will host its grand opening celebration this Saturday, August 9, from 11 a.m. to 4 p.m., featuring a back-to-school backpack giveaway and family-friendly festivities at its new location.

The dealership’s inaugural community event will take place at the Nissan of Rocky Mount Service Center, located at 851 North Wesleyan Boulevard. The five-hour celebration promises to offer music, food, and various giveaways to welcome area residents to the new automotive facility.

The dealership is excited to welcome the community with a fun-filled event. The highlight of the day will be a chance for attendees to win free backpacks filled with school supplies and other items to help families prepare for the upcoming academic year.

The free public event encourages families to attend and meet the dealership’s new ownership team while enjoying the day’s festivities. The grand opening represents the newest addition to Rocky Mount’s automotive retail landscape, expanding service options for local car buyers and vehicle owners.

Located on North Wesleyan Boulevard, the dealership aims to establish itself as a community-focused business through events like Saturday’s celebration. The back-to-school timing of the backpack giveaway demonstrates the company’s commitment to supporting local families and students.

Community members interested in attending can visit the service center any time during the 11 a.m. to 4 p.m. window on Saturday. No advance registration is required for the free event.